LEARN MORE ABOUT US

At Salty Sea Strategy, we help brands navigate the turbulent and changing digital transformation landscape. We are dedicated to steering enterprise brands through the complex business challenges—from harnessing the power of data to implementing personalized digital strategies at scale. Through uniting cutting-edge technologies and tailored service providers, we craft transformative journeys for our clients across all verticals. Our passion lies in envisioning how technology can pioneer new solutions and elevate user experiences. Through holistic digital business reviews tailored to your specific digital goals, expert guidance from industry veterans, and strategic procurement strategies, we empower organizations of all sizes—from startups to Fortune 100 companies—to achieve their digital aspirations seamlessly.

Meet the Team

  • Ty Rhudy

    FOUNDER

    Ty is an industry change agent focused on the creation and growth of strategic client and partner relationships and the development of right sized digital solutions. Ty has supported Fortune 100 to start-ups on strategies and execution in omni-channel retail, e-commerce, UX, digital experience platforms, digital marketing platforms, data clouds, data lakes, data clean rooms, 1st party data strategy, 3rd party data acquisition, artificial intelligence (AI), loyalty, global delivery, custom web applications, mobile applications, in-store media and other complimentary technology.

  • Katie Olinger

    SALTY SEA CAPTAIN

    Katie is a proven change agent and digital leader who excels in the nexus of strategy and execution. Her core focus is on assisting clients to successfully deliver strategic initiatives. Clients credit her with getting embedded quickly and driving results regardless of industry or company size. Katie is a seasoned professional with a proven track record of success in strategy development and refinement, digital transformation, and strategic program execution across both technical and non-technical domains. Katie brings invaluable insights and leadership to drive impactful initiatives and deliver sustainable business outcomes.

  • Arvind Murali

    SALTY SEA CAPTAIN

    Arvind is a Data & AI Strategist, Chief Data Officer, and Data Platform expert with 20+ years of experience in the data field. His background and expertise is to advise CxO's on their data & AI strategy and to roadmap and implement the solution. He is also Gartner Peer Community manager and clients trust his strength in simplifying the complexity in data and build well governed, high quality data and AI solutions. Arvind excels in crafting Data and AI Strategy, designing robust architectures, and providing C-suite and boardroom advisory services, blending business acumen with adept data storytelling to interpret insights crucial for business leaders.